ABM is a very effective approach for B2B marketers, as the tactics utilized within these programs create better opportunities for your sales team to close deals and yield a higher ROI when compared to traditional B2B marketing tactics. With a proven high rate of success, it is no wonder that B2B companies are focusing more on applying ABM as part of their marketing strategies.

As a company that services high-value clients, using ABM can help you generate 200% more revenue. Fortunately, tools and technologies now exist to make ABM affordable and more efficient, helping companies apply ABM techniques on a greater scale.

To successfully launch an ABM program or optimize a currently existing one, follow the steps outlined in this guide.

Key features discussed:

• Defining and creating targeted campaigns
• Pinpointing optimal channels
• Measurement and optimization

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